Teen Vogue is opening a temporary store in a mall in New Jersey where it won’t sell anything.
It didn’t make much sense to me either but then the New York Times explained.
Considering that Conde Nast just cut 5% off its budget (resulting in Men’s Vogue being absorbed into Vogue as a twice yearly supplement and Portfolio losing most of it’s web staff and being reduced to ten issues a year) and other teen magazines like CosmoGirl! have folded entirely building this kind of small but fiercely loyal audience is probably a good call on Teen Vogue’s part. If I were a 16-year-old Jersey girl I’d be there chomping my bubble gum every day.
https://w.atcontent.com/-/7Hl6UqJxk9n/TheBostonista/0Z4nwiwjz6t.text/Panel/Autocheck
3 Comments
So is it like a magazine/editorial-themed room? That sounds like my kind of place.
Kind of..they’re going to have free snacks and drinks (non-alcholic obviously), lots of samples of products, stylists that will accompany you around the mall to help you find outfits for free, a place to hang out, you can do a little free modeling shoots, etc etc.
I am just amused at how teenVOGUE manages to build their brand. LOVE IT!