Be Styled: A Blow Dry Lounge

Today, I was lucky enough to check out Boston’s latest blow out lounge, Be Styled.I was in Florida during their grand opening so I was excited to be invited to see the brand-spanking-new salon today!Up until now the lounges have only been in Boston proper, mostly in a cluster on Newbury St. making most of them a bit of a trek to get to.If you’re a little further out, you’ll be happy to hear that Be Styled is located in the lovely new/re-built The Street at Chestnut Hill. Suburbanites will be happy to hear that locations in Wellesley and Lynnfield will be opening up this summer.

I decided to go for a mix of the “Be Sleek” and “Be Soft” offers (signature styles are all $35) and my stylist, Teresa nailed it.

First, of course, was the shampoo. The sink area is super darling with adjustable chairs and sinks so you can actually be comfortable and not strain your neck.
Teresa recommended a deep conditioning treatment (my ends are always fried) and gave an awesome mini scalp massage while applying it. The treatment is an additional $15 but if you color your hair as often as I do its definitely worth the splurge.

Next, its off to the luxurious bar where, while you get your hair done, the Be Styled girls walk up and down offering treats, drinks (sparkling lemonade, tea, coffee, champagne) and iPads to keep you entertained. Two built in TVs play fun, girlie movies with captions (blow drying is loud after all) and I have to admit I got sucked into 13 Going On 30!

The only thing that gave me pause was the use of a drug store brand for styling products.
To me, they don’t really fit with the whole “luxurious experience” that they seem to be going for.
EDIT: I’m told that BeStyled exclusively uses L’Oreal Professional products as owner Nick Penna has a longterm, exclusive partnership with them.  SalonCapri, Penna’s other salon, is recognized as one of L’Oreal’s Black Elite partners.

(Yummy treats!)

So how did my hair turn out?