Boston Fashion, Boston Fashion Blog, Emma Watson, Emma Watson Style, Red Carpet Style, British It Girls, Chanel, Keira Knightley, Keira Knightley Style
Rumor has it that Emma Watson just signed a two year deal with Chanel worth $6 million to be the face of their Coco Mademoiselle fragrance currently fronted by fellow British actress, Keira Knightley.

Last summer, Emma was dressed in near head to toe Chanel for the press tours and premieres of the fifth Harry Potter film. Since then Chanel’s been a constant presence in her wardrobe so it’s not exactly a surprise that she’d be picked to be a spokeswoman. 
But, she’s only 18 and her target audience is much younger and less sophisticated than the usual Chanel client. I think between Marc Jacob’s Daisy and Vera Wang’s Princess fragrances Chanel is trying to hit the teen/college age market by using Emma. I have a bottle of Coco Mademoiselle and it is much more youthful and light than others by Chanel but I don’t think it’s as appealing to a certain age group as Princess and Daisy
Do you think Chanel is looking for a bite of the teen market? Is Hermoine Granger really glamorous enough to be a face of the iconic Chanel brand? And if so is she really worth six million dollars?!


  1. As much as I love Emma Watson, I really don’t think she’s suitable to represent the Chanel brand to such an extent as a perfume ad…I mean, it’s one thing to favour the Chanel label in the clothing you wear to events etc, but to actually be in the advertisments for one of their perfumes…it just seems like they’re choosing the wrong girl.

  2. i agree with victoria..also i love your blog ill add you to my blog roll 🙂 xx

  3. I don’t know… I kind of like the idea of Emma being the new face. Did she cut her hair??

  4. So I guess it came out that this rumor is completely false. Am I the only one on bored with her being any type of face of Chanel? She has such incredible style and she’s incredibly gorgeous. I could care less about the Harry Potter movies, I’m just such a fan of the loveliness. She is worth 6.5 million dollars. I’m completely obsessed.

  5. Anonymous

    The story is obviously not true. Ms. Watson did not replace Keira Knightley.

Pin Me!